Author: gregorythomas

“It is not the strongest of the species that survive, nor the most intelligent, but the one more responsive to change.”

I have been giving this classic quote attributed to Charles Darwin quite a bit of thought lately, as in our modern world it has rang true for quite some time, and now that bell is almost deafening. Having a successful career (or business) now appears to require you to be able to reinvent yourself, your […]

9 – Testing and stakeholder feedback

The introductory slide for this sessions talked about refining our business models and testing some of the assumptions we had made. Again iterative testing a prototyping really struck a chord with me in Agile software delivery we move from sketches to working  beta versions of software (a minimum viable product) that our customers could start using […]

4 – Ethnographic research, stakeholder personas and journey mapping

Today we looked a little more closely at the idea of ethnographic research, I don’t mind admitting that this is the first time I have heard this term, despite probably having had been doing it for many years now. It’s a term often associated with anthropology to look at cultural phenomenon. Some tips and techniques […]